Fleishman-Hillard Installation

In December, 2010, global public relations and communications firm Fleishman-Hillard purchased thirty-seven images of old New York City for installation in their New York office. The photographs were taken between 1876 and 1961, and their subject matter is as diverse as the city whose essence they strive to capture. Printed at 20x20 inches on white satin aluminum, these black and white photos offer visitors to Fleishman's offices a chance to see Gotham as it was in a bygone era.

Susie and Jeff Berg, the proprietors of H.A. Dunne & Co., worked closely with Steve Hardwick, the general manager of Fleishman-Hillard's New York office and president of its Eastern region, and his team to select the images. Fleishman's goal was to display images which were distinctly New York City, but which were more unexpected and intriguing than typical shots of iconic buildings and bridges.

After several face-to-face meetings, in which members of the Fleishman team perused several hundred vintage images from the H.A. Dunne Archive, the Bergs created a private web gallery displaying the top contenders. Using the website, Fleishman was eventually able to whittle the selections down to thirty-seven images.

Initially, the project called for Giclée prints to be traditionally matted and framed, but Fleishman wanted to maximize the impact of the image, while having the frames be virtually invisible. To achieve the desired effect, the Bergs suggested a frameless aluminum print on a float mount. Cropped uniformly square and "floating" about an inch off the wall, these prints produced exactly the clean lines and powerful punch the Fleishman-Hillard team sought.